5000 Feature Films

by Connie Larson ( Copied From Brand Builders Website)

Novemer 18th was the 5000th feature film submitted to Feature This!

Feature This! started on Jay May's daughters school desk in his dining room on the second floor of a four plex in Beverly Hills. Jay said " I remember when production had to return an item and would see stairs they would shake their heads". Jays two bedroom apartment started to grow with products, "my living room became our warehouse" he chuckled. Once he ran out of room in our home, Feature This! had their first office in Hollywood right next to a prop house.

This was very clever of Jay because he was a propmaster for 22 years on (Features like "TeenWolf", Pumkinhead") " when I had nothing to do I would just walk 400 feet and visit his friends and say, "what are you working on"? Then he added "I have the perfect product for your show" The Prop house Ellis Mercantile"

Ellis Mercantile" Started as a Pawn Shop by Ellis Zemanski in 1902. due to failing profits combined with runaway production concerns. There are rumors that George Reeves ( Television's "Superman" shot himself with an Ellis prop gun)


Here are just a small handful of movies FT! had a hand in.

The New office was really a one bedroom apartment that was owned by actress Jule Newmar from the original "Batwoman". "I will never forget when Julie walked us ( La Wanna May co-founder ) through the apartment, she was still very beautiful, she was at least six feet tall" says Jay. The only issue was, I didn't learn a lesson because, once again there were stairs, productions where not happy campers", he chuckles. Once again Feature This! outgrew their space and finally moved to a ground floor building on Venice Blvd next to MGM and 20th Century Fox. Jay and La Wanna figured this is where we can grow. That was an understatement within the first year that facility was already too small. They ended up having to rent storage places to store the products because they had a five year lease. When that lease was over they finally landed in Burbank between Warner Bros, Universal, Disney and Nickelodeon. " my people can get to any of those studios in under five minutes" said Jay. Presently Feature This! is working on over 45 Future Blockbusters like Marvel Comics "Thor" or "A-Team at 2oth. Feature This! also works on most network and syndicated shows like "24", "The Office" as well game shows "Wheel Of Fortune", "Lets Make a Deal" and most talk shows like "Ellen or Letterman"; and reality shows such as "The Biggest Losers"

Today they are very comfortable in our own building with 8 offices, an editing room, loading docks and warehouse. Propmasters, Producers, Set dressers even Directors go through Feature This! everyday. "Jay provided a great service to productions. We have very restricted budgets and jays company really helps me defer substantial costs" Said Scott Rosenfelt producer of "Home Alone" and discovered Julia Roberts in "Mystic Pizza"

Feature This! has become part of movie history....
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