Monday December 21 2009
The Broadcasting Authority of Ireland is expected to announce changes to broadcasting rules, including a partial permit to use product placement.
Within the draft, there is a stipulation that audiences must be clearly informed about product placement.
The changes, which include allowing product placement be introduced to most programmes other than children's programmes, would be in line with the European Union's audio visual directive covering this area.
BBC approves
internet deal
The BBC has approved a venture that will see internet services brought to the television set.
Project Canvas, which is designed to bolster free-to-air broadcasters in the internet age, is expected to be available next year and will mean that the internet will be accessed through TV sets.
The venture has been criticised by British Sky Broadcasting, which has called for other regulators to become involved, claiming BBC's involvement in Canvas raises potential state aid issues.
Google fights books ruling
Google has been ordered to halt digitising of books without permission and pay €300,000 in damages to a group of French publishers.
The internet search giant has so far scanned 10 million books through partnerships with Oxford, Harvard and Stanford Universities, among others, in an effort to put the world's literature online.
Google France has already announced its intention to appeal against the decision that it considers detrimental to the public good.
Aviva ditches Hibernia tag
Insurance company Aviva is dropping the word Hibernian from its name as part of the last stage of rebranding.
A new TV commercial for the brand will be shown on December 26 which features an animated view of the new Aviva stadium on Lansdowne Road. The group acquired naming rights for the stadium earlier this year for an estimated €44m.
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